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Podcast

Internet Marketing Press Release Primer, Part 3

By Tellman H. Knudson

The two previous articles in this series explained what press releases are, what they can do for your Internet marketing business, and how to write them. But you need to distribute them for any real benefit. So, in this article, let’s discuss the benefits of one of the most respected press release sites on the Internet–PRWeb.

PRWeb is one of the largest press release directories online, and smart Internet marketing folks use PRWeb to get their news seen by consumers and media people alike. Though there are many free press release sites online, most won’t allow you to use anchor text, which is a hyperlinked keyword phrase, in the body of your release. Nor can you add pictures, sound or video. You can add these things at PRWeb. However, PRWeb is not free. The cost to post a release there is between $80 and $360, but if your news is really important, placing a release there is well worth the cost.

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A basic press release at PRWeb will cost $80, and though it’s still a good way to get the word out, the perks increase as the price rises. You can add pictures, hyperlinks, and have the release added to your RSS feed at the $200 level. At the $360 level, you can add videos and podcasts, but unless you want to add those elements, the $200 release is a pretty good deal. One cool thing is that you can include hyperlinks to your keyword phrases and those are one-way links pointing back to your website, giving you search engine optimization advantage. The ability to add a picture helps because it draws readers’ eyes to your release from a veritable sea of other headlines. Though your headline may be noticed, you increase the chances of your release not being overlooked when you add a picture.

This price point also allows you to add Web 2.0 tags. That means your release might be picked up by bloggers searching Technorati for interesting information related to their niche. So your announcement could end up on blogs, too.

Whatever price level you choose, be sure to follow PRWeb’s editorial guidelines, or any other site’s guidelines where you intend to submit your release. Though editors will work with you to get the release out, it will delay the release of your news. If you’re announcing something timely, you’ll be sunk. So, try to get the release uploaded to the site a few days before the event you want to publicize about your Internet marketing business is happening. If the release is sent back to you, you’ll have time to make corrections and send it through again.

But here’s the deal: Don’t neglect to use press releases. They’re a very powerful way to advertise any important event in your Internet marketing business. If jumping right into a paid release makes you uneasy, start with the free release sites, until you know the ropes. Just don’t forget that press releases are an incredibly effective way to put your Internet marketing business on the map.

About the Author: Tellman Knudson is CEO of OvercomeEverything.com and a master of list building. Get Your Free List Building CD, a month Free in

Tellman’s List Building Club

, and a Free one-hour consultation… Now at http://listbuildingpower.net

Source:

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Typhoon Ketsana leaves over 140 dead in the Philippines after heavy flooding

Tuesday, September 29, 2009

The Philippines has appealed for international assistance following the worst flooding in more than 40 years. At least 140 people have been killed and another 32 are missing as a result of the heavy rains, and the death toll from the disaster continues to rise.

The Philippine government has been attempting to provide shelter, food and basic supplies for hundreds of thousands of people displaced by the floods.

Typhoon Ketsana brought torrential rains to the northern Philippines on Saturday, inundating most of the capital Manila and surrounding provinces. Surging water washed away buildings and cars. Scores of people were killed and many are still missing.

President Gloria Macapagal-Arroyo called the disaster an “extreme event” that has strained the government’s capabilities to the limit. She said rescue efforts will continue until all residents are accounted for.

Two days after the flooding, rescue and relief operations continue to be hampered by the lack of rubber boats and helicopters. Many victims are demanding answers from local authorities for the lack of advance warning and the slow response to the emergency. Victims said they were stranded on their rooftops for hours before help arrived.

“We are concentrating on massive relief operations. [But] the system is overwhelmed, local government units are overwhelmed,” said National Disaster Coordinating Council deputy administrator Anthony Golez to reporters Monday.

Flood waters in some areas subsided on Monday, but thousands of homes are still reported to be without power.

The government has appealed for international humanitarian assistance. Vilma Cabrera, assistant secretary of the Department of Social Welfare and Development of the Philippines, said Monday her agency needs donations of basic necessities.

“Right now we need mats, blankets, mosquito nets, cooking utensils. We need hygiene kits and we need flashlights and lighting equipment,” said Cabrera.

“We are appealing for international humanitarian assistance,” said the Secretary of National Defense of the Philippines, Gilberto Teodoro. “The potential for a more serious situation is there and we cannot wait for that to happen.”

The United States donated about US$100,000 to the Philippines after the disaster, as well as deploying twenty US soldiers on five rubber boats and a helicopter. China and Japan gave $140,000 and $220,000 respectively for humanitarian disaster assistance to victims. Australia provided A$1 million and Thailand is providing medical staff and supplies. The World Food Programme and the UNICEF have both donated food and other materials.

People have been warned about the danger of water-borne diseases. Philippine schools have been closed until Tuesday, and many offices remained closed .

Storms lash the Philippines every year. Typhoon Ketsana, although not one of the strongest, brought very large amounts of rain. In Manila Saturday, a month’s worth of rain fell in just 12 hours.

Retrieved from “https://en.wikinews.org/w/index.php?title=Typhoon_Ketsana_leaves_over_140_dead_in_the_Philippines_after_heavy_flooding&oldid=4215915”

Scottish football team Hibernian appoint new manager

Friday, November 25, 2011

Scottish football team Hibernian F.C. (Hibs) have appointed Pat Fenlon as their new manager. Fenlon signed the contract at Hibs’ Easter Road home ground in the capital, Edinburgh.

[Hibernian are] a club with a rich history and proud traditions.

Fenlon left Bohemian F.C., an Irish football team he managed since 2008, so that he could manage Hibernian, which he is “really excited by”. Fenlon’s management career has previously remained in his native Ireland. From 2002, Fenlon managed Shelbourne F.C., which won the UEFA Cup in three of the five seasons he managed the team for. Fenlon went on to manage Derby City in 2007 before taking the managing position at Bohemians. According to Fenlon, Hibernian are “a club with a rich history and proud traditions.” Fenlon’s Hibs contract will last until the conclusion of 2013 / 2014 football season.

Hibs have now had five managers in as many years. Colin Calderwood is the most recent before Fenlon, being removed from his position on November 6 after twelve months managing the team. In that time they played in forty-nine matches and won in twelve of them. Calderwood has since gone on to become part of Birmingham City F.C., a football team based in the English city of Birmingham.

At the end of the previous football season, Hibernian F.C. placed tenth. As it stands, the team are currently ninth in the Scottish Premier League table. In reference to what he called the “quality players on Hibernian’s playing staff”, Fenlon stated that “there will need to be a lot of hard work and a clear change in mindset shown collectively by the team” and that a major target for them will be “to provide winning football to the Hibernian supporters, who have gone through some hard times recently.”

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File photo of Pat Fenlon from 2007 Image: Maiden City Images.

Easter Road, the home ground for Hibernian F.C., as seen in 2010. Image: Jeff Winter.

Map of Edinburgh, Scotland. Hibernian F.C. is based in Leith, in the north of the city. Image: OpenStreetMap.

File photo of former Hibernian F.C. manager Colin Calderwood from 2007. Image: Jonesy702.

Retrieved from “https://en.wikinews.org/w/index.php?title=Scottish_football_team_Hibernian_appoint_new_manager&oldid=3996495”

Brampton MPP to hold community barbeque

Thursday, August 25, 2005

Bramalea-Gore-Malton-Springdale Member of Provincial Parliament Dr. Kuldip S. Kular invites “everyone” to his community barbecque.

The event lasts from 1 until 4 pm in the northwest corner of Chinguasousy Park, at 9050 Bramalea Road in Brampton. The BBQ is free.

Kular was elected into office in 2003, having come to Campbellton, New Brunswick in 1974 to set up a family medical practice.

Retrieved from “https://en.wikinews.org/w/index.php?title=Brampton_MPP_to_hold_community_barbeque&oldid=418563”

Wikinews investigates: Advertisements disguised as news articles trick unknowing users out of money, credit card information

 Notice — May 19, 2010 This article has been judged, by consensus of the Wikinews community, not to meet Wikinews standards of style and neutrality. Please see the relevant discussion for details. 

Wednesday, May 19, 2010

The Internet has already brought great things to the world, but has also brought spam, phishing, scamming, etc. We all have seen them across the Internet. They promise money, weight loss, or other things a person may strive for, but they usually amount to only a lighter pocket. Online advertising has become something that the increasingly Internet-reliant society has become used to, as well as more aware of. As this is true, online ads have become more intricate and deceptive in recent years.

However, a certain type of advertisement has arisen recently, and has become more deceptive than any other Internet ad, and has tricked many users into credit card charges. These sites claim to be news websites that preach a “miracle product”, and they offer a free trial, and then charge the user’s credit card a large amount of money without informing them after the trial ends. These sites appear to be operating under one venture and have caught ad pages of high-traffic websites by storm. In this report, Wikinews’ Tjc6 investigates news advertisement sites.

These Internet ads work in different ways:

Hypothetically speaking, a reader is browsing the web, and then happens to come across something that they believe is too good to be true. A link on one of these high-traffic pages promises white teeth, weight loss, or huge profits from working at home part-time. Out of curiosity, they click on the link.

This is the way that people are attracted to these fake news sites on the internet. The domain owners draw in customers by purchasing advertising on some of the World Wide Web’s most visited pages. Curious users click and are led to what they believe is a news article. From anti-aging to shedding weight, these “articles” from non-existant newspapers and television stations depict a skeptical news reporter trying a product because they were instructed to by a superior.

As the user reads on, they find that the “reporter” miraculously achieves significant weight loss, teeth whitening, or other general health and beauty improvement. The reporter states that the reader can get the same results as they did by using a “free trial” of the product.

Next, the user looks to the bottom of the page, where there seems to be a set of user comments, all of them praising the product or products that are advertised — this is where we first see something suspicious. Across several of these false articles, the comments appear to show the exact same text, sometimes with even the same usernames as other sites.

There is obviously some kind of correlation. Although this appears to be true, most users who purchase these products do not look at multiple versions of these similar pages of what appears to be a fast-growing network of interconnected fake news sites.

Once customers have convinced themselves into buying the product, they are led to a product (or products) website which promises a free trial for a very low price. What they do not know about this, however, is that they are giving their credit card data to a company that will charge it automatically after the trial ends. In about 14 days, the user receives a charge on their credit card for an excessive amount of money, usually from about $80 to $100 (USD). All attempts to contact these companies and cancel their shipments usually prove to be futile.

What these sites have is a large amount of legal copy located at the bottom of each site, stating their right to charge the user. This site, a fake news article claiming to offer teeth-whitening benefits, has several paragraphs of fine print, including this: “…Upon signing up for the 10 day trial membership you will be charged up to $4.97 depending on various shipping and initial offer promotions at that time but not more than $4.97 upon signing. If not cancelled, you will be charged $89.97 upon completion of the 10 day trial period. Monthly thereafter or 30 days from the original order date, the charge will reoccur monthly at a total of $89.97 until cancelled…,” the site says.

Practices like this have alerted the Better Business Bureau, an American organization that studies and reports on the reliability and practices of US businesses. In a press release, a spokesman from the BBB spoke out against sites like this. “Many businesses across the country are using the same selling model for their products: They lure customers in with claimed celebrity endorsements and free trial offers, and then lock them in by making it extremely difficult to cancel the automatic delivery of more products every month…,” said the report that denounced the websites.

When a user looks at several of these sites, they notice that all of them have the same exact structure. Because of this, Wikinews decided to look into where some of the domains were owned, and if they were all in fact part of one company.

However, the results that Wikinews found were ones that were not expected. Out of the three random websites that were found in Internet ads, all using similar designs and methods to attract the customers, came from three different locations in three countries and two separate continents. The first came from Scottsdale, in the United States, while the next two came from Vancouver and Hamburg. There is no location correlation, but surely, there has to be something that connected these sites together. We had to look even further to try to find a connection.

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What do you think of these sites? Have you ever fallen for an advertisement similar to this one?
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There is some correlation within the product’s contact information. A large amount of the teeth-whitening products analyzed actually shared the same phone number, which lead to a distribution center located in St. Petersburg, Florida, and several other similar distribution centers located across the Southern United States. But, that explains only one of the categories of products that these websites cover, teeth whitening.

What about the other products? The other products such as weight loss and work-at-home kits all trace back to similar distribution centers in similar places. So, what do we make of all of this?

There is obviously some company that promotes these products through the fake news advertisements, but that company is nowhere to be found on the websites. All contact information is given on the product pages, and websites are copyrighted under the name of the domain, not a company. Whatever company has been the setup for these pages has been very good at hiding themselves from the Internet, as there is no information across the web about that mysterious large advertiser.

As a result of customers buying the products and having unauthorized charges on their credit cards, a large volume of complaints are currently present on awareness sites, complaint sites, and even the Better Business Bureau. Several customers point out that they were not informed of the steep charges and the company made it extremely difficult to cancel their subscription, usually resulting in the loss of several hundred dollars.

  • The trial offer was to pay for $3.95 for the cost of the shipping for one bottle. I noticed shortly after placing the order I had a charge on my credit card for $149.95. Unknown to myself the company charges for a membership if you don’t cancel within 14 days, I cancelled within 18 days…When I called the customer service number they told me the decision has been made and my refund request was denied. When I questioned the person on the other line about what I was getting for my $149.95 she told me I was not getting anything because I cancelled the membership.
?“Tamara”, in a post to the Ripoff Report
  • This is a “free sample” scam: Pay only postage and handling and get a free sample of a tooth whitening system, they say. I looked for the “catch,” something that would indicate that there’d be hidden or recurring charges, but didn’t see anything, and ordered. Sure enough, a couple of weeks later, I see a charge for $88.97 on my bank statement…When I called, the guy answering the phone had obviously answered the same angry question many, many times: “Why has your company charged $88.97 to my card?” “Because you didn’t cancel your subscription in time,” he said tiredly.
?“Elenor”, in a post to the Ripoff Report

One notable lawsuit has occurred as a result of these articles. Some of the articles about work at home kits specifically advertise things like “work for Google”, or “job openings at Google”. However, Google asserts these claims as false and has taken the case to court, as it is a copyright violation. “Thousands of people have been tricked into sending payment information and being charged hidden fees by questionable operations,” said Google in a statement.

The BBB has received over 3,000 complaints about products such as the ones that Google took offense to. The lawsuit has yet to begin in court, and no date has been set.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_investigates:_Advertisements_disguised_as_news_articles_trick_unknowing_users_out_of_money,_credit_card_information&oldid=4510983”
Categories
Cooking Appliance

Instructions For Salton Yogurt Maker

Instructions For Salton Yogurt Maker By Atica Brewton

Making yogurt with the Salton Yogurt Maker is fun, easy and worry-free. A few things you’ll need are milk, powdered milk for thickening, a thermometer and a yogurt starter. Be sure your yogurt maker is clean before starting. It will provide a stable temperature for incubating the yogurt. In this article you will find the best instructions for Salton Yogurt Maker.

1. Add ½ cup of dry milk powder to 1 qt of whole or skim milk.

The milk should be heated on the stove to 185-190°F, stirring frequently.

2. While you’re waiting for the milk to heat, plug in your yogurt maker so it can be warming up.

3. Let the milk cool to 110-115°F. I usually place the pot in a large bowl of ice water, stirring the milk until it’s cooled to the right temperature.

4. Pour about 1/3 of the milk into a separate clean container and add ½ cup of plain yogurt with active cultures or 1 pack of yogurt starter. Stir until mixed evenly.

5. Pour this starter mix into the remaining milk and stir.

6. Finally, pour the milk into your pre-heated yogurt maker.

7. You should allow the yogurt to incubate 6-12 hours. The longer it is heated, the more tart the taste.

8. When the batch is done, put the container in the frigerator and allow it to cool for several hours or overnight. The yogurt will thicken as it cools.

Now you have a wonderfully delicious batch of plain yogurt. If you like it flavored, add some maple syrup, honey, fruit or jam.

Homemade yogurt is a healthy alternative to store-bought brands. You have control over the ingredients and there’s no risk of eating unhealthy additives and sugars. The Salton Yogurt Maker is inexpensive and easy to use. You don’t have to part with large sums of your hard-earned money for a more expensive unit. Making homemade yogurt is exciting and I hope you find these instructions for Salton Yogurt Maker useful.

The author’s website Yogurt Maker Enthusiast features tips on yogurt, using a yogurt maker, yogurt starters and homemade yogurt recipes.

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Categories
Forex Broker

Choose Your Career Wisely With An Aptitude Test

By Stewart Wrighter

If you are struggling with the many career options ahead of you such as futures trading, teaching, writing, educating then you may want to consider taking an aptitude test to help you better decide what you are capable of becoming. Everyone has a unique set of skills that sets them up for success in a particular field. The test can be taken in order to decide whether commodity futures trading or medical school should be in your future. Because so many college students or budding professionals have no idea what they should do next, many apply to a great range of jobs. But in order to create an excellent resume and cover letter, it is a good idea for each prospect to have a good understanding of what he is personally capable of. The daunting task of choosing a career does not have to be so difficult. Really, each one of us gravitates toward a particular field because each one of us is equipped with our own unique talents and skills.

First, think about what your interests are. These do not have to be job related, you can relate your interests to the job market instead. Although many of us settle for less, having a career that appeals to our interest, matters a great deal. By working in a field that pleases us, we are more willing to get up and go to work each day. Success is often determined by how much we enjoy our job; we care more about what we are doing if we enjoy doing it.

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After you have considered your own personality and interests, it is time to take the aptitude test. This test will measure performance in a variety of different areas. Many of the aspects of the test take the tester’s common sense and basic understanding into consideration. Test takers will be evaluated based on their ability to understand the written word, numeric problems and basic math. The test also examines spatial visualization and perception of shapes and patterns as seen in 3D. Technical skills are also taken into account. Test takers will be evaluated based upon their technical abilities, ability to think quickly and ability to accurately process information.

Career aptitude tests are given through many different facilities. They can be found online, but often tests found online do not give the best results. Career planning centers at universities are among the best places to obtain such a test, as it can be helpful to take one that is administered by a professional. If you are not a student, check with the community college in your area and see whether they offer aptitude tests for nonstudents. Community colleges are likely to offer affordable tests and can be found in just about any county throughout the country.

Besides telling you what kind of a career is right for you, an aptitude test will highlight the areas that need improvement. Remember, no test is conclusive: we are always learning and improving, and if you feel that there are areas you must strengthen, an aptitude test will help you understand your own weaknesses a little better.

About the Author: Stewart Wrighter recently researched

futures trading

for an article on the stock market. He learned that

commodity futures trading

can be a lucrative profession.

Source:

isnare.com

Permanent Link:

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Category:Health

This is the category for Health.

Refresh this list to see the latest articles.

  • 26 December 2020: Chilean authorities report first COVID-19 outbreak in Antarctica
  • 21 December 2020: Prime Minister of Slovakia Igor Matovi? tests positive for COVID-19
  • 27 November 2020: Wikinews interviews Craig Farquharson, Liberal Democrat candidate for 2020 Groom by-election
  • 12 October 2020: Second US Biden-Trump debate cancelled amid safety controversy
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  • 22 August 2020: Russia’s Navalny airlifted to Germany
  • 8 July 2020: 11-month old baby finds illegal drugs in playground in British Columbia, Canadian police report
  • 5 June 2020: Face coverings to be mandatory on public transport in England from June 15, transport secretary declares
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Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

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