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Real Estate

Flipboard Content Marketing Made Easy}

Submitted by: Luis Trevino

Flipboard- Content Marketing Made Easy

Posted by Luis Trevino on November 1st, 2014.

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Content marketers have a task of creating and distributing valuable and relative content to the right prospect and at the right time. The objective is driving profitable consumer action by attracting, acquiring, and engaging a clearly defined target audience.

To stay ahead in the content marketing industry, it is important, as marketers, to keep up with industry trends so that your company remains competitive. Arguably, one of these trends is social media.

The social, mobile web has digitized information and allowed us all to connect with anyone, anywhere. When we need information, we can find it instantly.

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Flipboard is a social magazine and it is basically a way to look at all the things that your friends are sharing with you across all the different social networks that you use: Facebook, Twitter, Flickr, Instagram, and Tumblr. Flipboard magazines are beautiful and it allows you to curate and share your favorite articles, photos, videos and audio tracks.

The content is organized in a way that is easy for users to read by using beautiful typography, photography, and pagination. This gives a sense of pacing and flowing rhythm through timelines and stories.

Flipboard is essentially a social media browser. You can jump from feed to feed and everything is organized in a social structure. Flipboard connects to your social networks and gathers all the good stuff your friends are sharing, or you can sign up for a professional magazine and get stuff for free!

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This is really what Flipboard is all about. Before starting to create Flipboard magazines, lets understand the basics about how Flipboard works.

You can download the Flipboard app for free at the App Store, Google Play, Window Store, and Amazon App Store. After launching the application for the first time, you will be prompted to pick a few topics anywhere from Politics and News to Sports and Science. Once you pick a few topics, your Flipboard is built and you can instantly start flipping through the pages you care about.

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You can search for great content by tapping the popular red ribbon on top right corner. Now, when you search or browse for something on Flipboard that youd like to organize into a magazine, click the plus sign in the lower right corner. You can put this content in one of your previously created magazines or create a new magazine and give it a title.

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Flipboard also has a Chrome plug-in that lets you collect items from the web straight into a magazine. The most recent item you flip will become the cover of your magazine. You can go into a different article and promote it as your cover but you can always reset your cover by tapping on Edit and then Reset Cover and that reverts it to the latest item you flipped.

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Magazines can be either private or public, and you can create magazines for anything. Also, if you tap and hold an article, you have more options to share via email, SMS, and social media.

There are so many possibilities and reasons why you might want to create a magazine. You might just want to save articles to read later or maybe you are really passionate about something and you want to share your expertise with the world. I know I can always find something on Flip Tech, for instance, and my Flipboard updates when my friends do, so Im never at a loss for something to look at.

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Since Flipboard is so heavily social, you can actually leave a comment or like it on Facebook. In fact, whenever someone likes, comments on or subscribes to a magazine, youll get an alert in your notifications.

If you give a Flip about company growth, read up.

A social thunderstorm is brewing. Serious online marketers know that in order to harness the power of social media you need to incorporate the latest innovative marketing tools in your content strategy. Flipboard emerges as the latest content aggregator tool, which leverages the power of content and social media to help elevate your audience and customer base in a dramatic way.

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From a brand perspective, by creating magazines on Flipboard, publishers can extend their brand beyond their websites. Brands can flip their products or services into a magazine to create a catalogue, and Flipboard magazines bring this all together in a beautiful customized visual presentation.

Over the past few months more than 60 recognizable brands have launched curated magazines. This includes Callaway Golf, Levi’s and more.

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Lets assume you have 500 readers on your magazine. This means that at least half of your readers will potentially share your content unto their magazine, and their own readers might do the same catch my drift? Utilize Flipboard as a content marketing channel in which the content you curate can be strategically gathered to support your branding efforts.

Pareto principle

So, you know that you can build your brand by populating your Flipboard magazine. If you are a restaurant owner and flip recipes into your Flipboard magazine it becomes a cookbook; music turns into a soundtrack and photos become a portfolio.

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However, users are less likely to subscribe to a Flipboard that is only dedicated to one brand or message. Its important, therefore, to have a healthy mix of your own brand promotion and related content your customers would want to read and experience.

Ideally, 80 percent of your content is flipped across the web while 20 percent is allotted to brand and promotion.

Since your primary objective is to provide your readers with the relevant information, mix up and balance your content between your own blog and other sites. Flipboard is awesome at doing this and it is one of the must have apps. When you combine the iPad with social media, and from a technological standpoint HTML5, and you bring those things together you have a recipe for amazing innovation and visually appealing content.

Flipboard, with the rise of mobile devices, is an established player in the news aggregation field which is changing . . . rapidly. The company describes its mission as a quest to transform how people discover, view and share content by combining the beauty and ease of print with the power of social media. Flipboard isn’t a blogging platform. It is something entirely different; it is an experience. It’s a way of curating content around your brand to provide added value beyond the usual with beautiful layouts because design matters . . . and Flipboard knows that.

Check out our magazine “Marketing for Startups” at http://flip.it/UGv6P

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Australian health workers to close intensive care units in Victoria next week

Thursday, March 13, 2008

Members of Australia’s Health Services Union (HSU) will go on strike in Victoria next week in a dispute over stalled wage and career structure negotiations. Over 5000 physiotherapists, speech pathologists and radiation therapists will walk off the job next week, effectively closing the state’s 68 largest health services.

The strike will force the closure of intensive care units and emergency departments across the state.

It is feared the strike could continue into Easter.

National secretary of the HSU, Kathy Jackson said admissions would be crippled, while intensive care patients would have to be evacuated to New South Wales, Tasmania and South Australia as hospitals will not be able to perform tests or administer treatment.

“When an ambulance shows up you can’t admit a patient without an X-ray being available, you can’t intubate them and you can’t operate on them,” she said.

“If something goes wrong in an ICU you need to be able to X-ray, use nuclear medicine or any diagnostic procedure,” said Ms Jackson.

Ms Jackson said the HSU offered arbitration last year, but the state government refused. “They’re not interested in settling disputes, they hope that we are just going to go away.”

“We’re not going away, we’ve gone back and balloted the whole public health workforce in Victoria, those ballots were successful, 97 percent approval rating,” she said.

The HSU is urging the government to commence serious negotiations to resolve the dispute before industrial action commenced.

The government has offered the union a 3.25 per cent pay increase, in line with other public sector workers but the union has demanded more, but stopped short of specifying a figure.

Victorian Premier John Brumby said the claim would be settled according to the government’s wages policy. “The Government is always willing and wanting to sit down and negotiate with the relevant organisations . . . we have a wages policy based around an increase of 3.25 per cent and, above that, productivity offset,” he told parliament.

The union claims it is also arguing against a lack of career structure, which has caused many professionals to leave the health service. Ms Jackson said wages and career structures in Victoria were behind other states.

Victorian Opposition Leader Ted Baillieu said he was not in support of the proposed strike and called on the government to meet with unions. “There could not be a more serious threat to our health system than has been announced today.”

“We now have to do whatever is possible to stop this strike from proceeding,” he said.

The opposition leader will meet with the union at 11:30 AM today.

Victorian Hospitals Industry Association industrial relations services manager Simon Chant said hospitals were looking at the possible impact and warned that patients may have to be evacuated interstate if the strike goes ahead.

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Australian government announces study of tax system

Monday, February 27, 2006

The Australian federal treasurer, Peter Costello, has announced a study to compare the Australian taxation system with those of other countries. It will include overall tax levels, as well as indirect tax, income tax and company tax systems. Mr Costello says that the results are intended to inform discussion of the future of the tax system.

“The aim of the study is to provide a public document that compares Australian taxes to those in other countries. This will identify those areas where Australia leads comparable countries and those areas where it lags. It will enable a focus on the most important areas,” Mr Costello said in a media release.

The study will be lead by Mr Richard (Dick) Warburton and Mr Peter Hendy. Mr Warburton is Chairman of Caltex Australia Ltd, and has been Chairman of the Board of Taxation since its inception in September 2000. According to its website, the Board of Taxation is “a non-statutory advisory body charged with contributing a business and broader community perspective to improving the design of taxation laws and their operation.”

The Australian Democrats welcomed the study but warned that nothing would be achieved without serious reform of the tax system.

“The Inquiry announced yesterday by the Treasurer may turn out to be a step in the right direction but will be a pointless exercise if it ends up being simply a ‘desktop’ report,” said Senator Murray, Democrats Tax Spokesperson.

“The problem with Mr Costello’s approach is that in contrast to the approach taken on the GST, the New Tax System, and the Business Tax System, he has seen income tax change to be solely part of the budget process. Across the whole of the political and public policy spectrum, there is strong agreement that reform is needed, not just tax cuts, and that the income tax system needs redesigning, not just fine tuning.”

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Categories
Manufacturing

Matcon Ib Cs

byAlma Abell

In pharmaceutical industry, material handling has become one of the crucial parts of production process. Stringent regulations and inspections by FDA & other regulatory bodies have made material handling aspect important for the Indian pharmaceutical tablet manufacturer. Regulatory bodies are getting stringent on segregation, dusting, contamination, OEL levels etc. which have made pharmaceutical companies shift to closed systems which prevent such issues. In addition to this companies are looking for automated systems to reduce manpower & handling. Customers have started to look material handling system as a core part of the process instead of supporting equipment.

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This has made companies to shift from handling products in manual drums to IBC (Intermediate Bulk Containers) to transfer product from one process to another in powder as well as tablet making process right from Granulation to Coating. Matcon has been one of the leading suppliers of IBCs all over the world with its unique cone valve technology offering dust free product transfer and minimizes chances of segregation, ratholing, bridging. It also offers plastic bins for tableting which are light weight and easy to handle and store. Matcon IBCs are known for their large size bins for powder transfer of upto 3000L which reduces number of equipments and tracking of bins become easier with barcode & RFID identification.

Matcon’s IBCs can also be directly loaded onto the blender without any material transfer and after blending can be loaded on to the compression machine directly. These IBCs can be loaded on its discharge station for complete transfer of product without any dusting & spillage. The filling and discharging of IBC is closed and airtight and transfer of material only happens after connection is secured pneumatically through where gradual transfer of material prevents segregation as compared to traditional butterfly valve. Sticky materials can also be stimulated to flow through integral cone vibration where other systems fail.

Due to features Matcon IBCs are the most preferred solution in pharmaceutical industry making it the most reliable material transfer technology. To know more about Matcon’s IBCs, visit http://www.idexindia.in/matcon-overview/matcon-products/intermediate-bulk-containers-ibcs-powders-granules/. Alternatively you can call on 18002679955 or email on info.fmt@idexcorp.com

Disney buys Pixar

Tuesday, January 24, 2006

The Walt Disney Company has finalized a US$7.4 billion deal to acquire its long-time partner Pixar in an all stock buy-out. The deal will make Steve Jobs, current Pixar and Apple CEO, Disney’s largest shareholder with about 7% (valued at over $3.5 billion) and a member of the board of directors.

The merger was speculated all day Tuesday on the stock market and the announcement came just after trading closed for the day. Terms of the merger include Pixar’s John Lasseter becoming Disney’s new chief creative officer in charge of animation at the combined Disney-Pixar Animation Studios, as well as principal creative advisor at Walt Disney Imagineering, the unit of the company responsible for research and development of Disney theme parks worldwide.

Jobs purchased what became Pixar for $10 million in 1986 from George Lucas’s computer animation division at Lucasfilm. Toy Story, its first feature film, came a decade later, and began a long string of animation hits, including Finding Nemo. Such successes proved to be increasingly elusive for Disney to manage on its own. The partnership between the two studios had become shaky in recent years, as former Disney head Michael Eisner clashed with Jobs over the renewal terms of their agreement. In 2003, prior to his dismissal from Disney, Eisner infuriated Pixar’s creative team by predicting Finding Nemo would be a failure. Steve Jobs broke off negotiations in January 2004, having told one executive previously, “I don’t see how the relationship can continue as long as Eisner is there.”

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Race to save Chilean miners trapped underground from spiralling into depression continues

Thursday, September 2, 2010

It has emerged that the 33 Chilean miners trapped underground after the mine they were working in collapsed could be brought to the surface in a shorter time than was initially feared. While officials publicly announced that the men would not be brought to the surface until Christmas, sources inside technical meetings have revealed that they could in fact be on the surface by early November. The news comes as families were allowed to speak by radio-telephone to their trapped loved ones on Sunday. Over the weekend, video images filmed by the miners emerged showing the miners playing dominoes at a table and singing the Chilean national anthem. The miners also used the camera to send video messages to their families on the surface, saying that they regularly broke into tears, but were feeling better having received food and water.

The grainy nightvision images, filmed on a high definition camcorder that was sent down a small shaft to the mine, show the men in good spirits, chanting “long live Chile, and long live the miners.” They are unshaven and stripped to the waist because of the heat underground, and are seen wearing white clinical trousers that have been designed to keep them dry. Giving a guided tour of the area they are occupying, Mario Sepúlveda, one of the miners, explains they have a “little cup to brush our teeth”, and a place where they pray each day. “We have everything organized,” he tells the camera. Gesturing to the table in the center of the room, he says that “we meet here every day. We plan, we have assemblies here every day so that all the decisions we make are based on the thoughts of all 33.” Another unidentified miner asks to rescuers, “get us out of here soon, please.” A thermometer is shown in the video, reading 29.5C (85F).

As the film continues, it becomes evident that the miners have stuck a poster of a topless woman on the wall. The miners appear shy, and one man puts his hand to his face, presumably dazzled by the light mounted on the cameraman’s helmet. One miner sent a message to his family. “Be calm”, he says. “We’re going to get out of here. And we thank you from the bottom of our hearts for your efforts.” Another said that the miners are “sure that there are people here in Chile that are big people, that are powerful people, that are intelligent people, and they have the technology and they will all work together to get us out of here.” Speaking to the camera, one says: “we have had the great fortune that trapped in this mine there are good, professional people. We have electricians, we have mechanics, we have machine operators and we will let you know that while you are working to rescue us on the surface, we are down here ready to help you too.” It has been reported that Mario Gómez, 63, has become the group’s “spiritual leader”, having worked in the mines for over fifty years. He has requested that materials to build a shrine be sent down to the cavern.

Upon seeing the video in a private screening, family members, who are living in a small village of tents at the entrance to the San José copper-gold mine—which they have named Camp Hope—were elated. “He’s skinny, bearded and it was painful to see him with his head hanging down, but I am so happy to see him alive”, said Ruth Contreras, the mother of Carlos Bravo, who is trapped in the mine. The video, of which only a small portion has been released to the public, shows the miners, many of them wearing helmets, cracking jokes and thanking the rescuers for their continued efforts. The supplies are being sent to the men through a small shaft only twelve centimeters wide, and a laboratory has been set up with the purpose of designing collapsible cots and miniature sandwiches, which can be sent down such a narrow space.

CNN reported on Friday that “officials are splitting the men into two shifts so one group sleeps while the other works or has leisure time .. On average, each man has lost 22 pounds (10 kilograms) since they became trapped three weeks ago, and dehydration remains a threat. But a survey of the men indicates that at least nine miners are still too overweight to fit through the proposed rescue shaft. Initially, the miners survived by draining water from a water-cooled piece of equipment. To stay hydrated in the 90-degree mine, each miner must drink eight or nine pints of water per day.”

But while there are jubilant celebrations on the surface that the miners are alive, officials are now nervous that the miners could become depressed, trapped in a dark room the size of a small apartment. Chilean health minister Jaime Mañalich said that, on the video, he saw the telltale signs of depression. “They are more isolated, they don’t want to be on the screen, they are not eating well”, he said. “I would say depression is the correct word.” He said that doctors who had watched the video had observed the men suffering from “severe dermatological problems.” Dr. Rodrigo Figueroa, head of the trauma, stress and disaster unit at the Catholic University in Santiago, Chile, explained that “following the euphoria of being discovered, the normal psychological reaction would be for the men to collapse in a combination of fatigue and stress … People who are trained for emergencies – like these miners – tend to minimize their own needs or to ignore them. When it is time to ask for help, they don’t.” NASA has advised emergency workers that entertaining the miners would be a good idea. They are to be sent a television system complete with taped football matches. Another dilemma facing Mañalich is whether the miners should be permitted to smoke underground. While nicotine gum has been delivered to the miners, sending down cigarettes is a plan that has not been ruled out.

With the news that drilling of the main rescue tunnel was expected to begin on Monday, officials have informed the media that they hope to have the miners out of the mine by Christmas—but sources with access to technical meetings have suggested that the miners could actually be rescued by the first week of November. A news report described the rescue plan—”the main focus is a machine that bores straight down to 688m and creates a chimney-type duct that could be used to haul the miners out one by one in a rescue basket. A second drilling operation will attempt to intercept a mining tunnel at a depth of roughly 350m. The miners would then have to make their way through several miles of dark, muddy tunnels and meet the rescue drill at roughly the halfway point of their current depth of 688m.” Iván Viveros Aranas, a Chilean policeman working at Camp Hope, told reporters that Chile “has shown a unity regardless of religion or social class. You see people arriving here just to volunteer, they have no relation at all to these families.”

But over the weekend, The New York Times reported that the “miners who have astonished the world with their discipline a half-mile underground will have to aid their own escape — clearing 3,000 to 4,000 tons of rock that will fall as the rescue hole is drilled, the engineer in charge of drilling said Sunday … The work will require about a half-dozen men working in shifts 24 hours a day.” Andrés Sougarret, a senior engineer involved in operating the drill said that “the miners are going to have to take out all that material as it falls.”

The families of those trapped were allowed to speak to them by radio-telephone on Sunday—a possibility that brought reassurance both the miners and those on the surface. The Intendant of the Atacama Region, Ximena Matas, said that there had been “moments of great emotion.” She continued to say that the families “listened with great interest and they both felt and realized that the men are well. This has been a very important moment, which no doubt strengthens their [the miners’] morale.” The phone line is thought to be quite temperamental, but it is hoped that soon, those in the mine and those in Camp Hope will be able to talk every day. “To hear his voice was a balm to my heart … He is aware that the rescue is not going to happen today, that it will take some time. He asked us to stay calm as everything is going to be OK … He sounded relaxed and since it was so short I didn’t manage to ask anything. Twenty seconds was nothing”, said said Jessica Cortés, who spoke to her husband Víctor Zamora, who was not even a miner, but a vehicle mechanic. “He went in that day because a vehicle had broken down inside the mine … At first they told us he had been crushed [to death].”

Esteban Rojas sent up a letter from inside the mine, proposing to his long-time partner Jessica Yáñez, 43. While they have officially been married for 25 years, their wedding was a civil service—but Rojas has now promised to have a church ceremony which is customary in Chile. “Please keep praying that we get out of this alive. And when I do get out, we will buy a dress and get married,” the letter read. Yáñez told a newspaper that she thought he was never going to ask her. “We have talked about it before, but he never asked me … He knows that however long it takes, I’ll wait for him, because with him I’ve been through good and bad.”

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2008 Taipei Game Show review: Variations differ from past years

Friday, February 1, 2008

The 2008 Taipei Game Show, organized by the Taipei Computer Association (TCA), ended on Monday, and was different from shows of past years. This could be seen in the gaming population, industry, and exhibition arrangements.

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Categories
Pet Supplies

Curing Dog Constipation With Home Remedies

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Having a good diet and getting plenty of exercise areevery important for dogs, and can help avoid constipation for dogs. Dogs livingin the home need to be walked a minimum of two times daily. If you find yourdog is constipated try adding a teaspoon of bran to all his meals, which shouldmake his bowel movements occur much more frequently.

Another home remedy for dog constipation is to addpsyllium into the dogs diet. Half of a teaspoon added two times a day workswonders, with the addition of drinking extra water the constipation should becompletely gone. Mineral oil is another option is adding psyllium to the dietdoesnt work. Make sure to include meats and vegetables in your dogs diet, andto make sure you add enough water to your dogs food.

Many times feces can get tangled up in long dog hair,so its best to keep your dog groomed and up-kept. Dogs are known for eatingeverything they see, its your job to make sure they dont eat and swallow anybones. Its a known fact that almost all kinds of dogs, all breeds and sizes,are prone to becoming constipated. Do not feed your dog from your dinner tableunder any circumstances. Even giving him a few pieces of your food contributesand adds your dogs constipation.

There are certain foods that cause constipation; thesefoods contain rice, dairy, sugar, and abnormally high levels of protein. Sweetsand treats often times cause constipation in dogs. Not having enough fiber alsocauses dog constipation. Mega colon is a common problem found in dogs whichcauses constipation. With this disorder the colon is enlarged, making regular bowelmovements much harder.

If your dog begins to discharge blood, even in smallamounts, you need to take them to the vet. Keeping your dog healthy isextremely important in helping your dog live a long and happy life.

Saturn moon Enceladus may have salty ocean

Thursday, June 23, 2011

NASA’s Cassini–Huygens spacecraft has discovered evidence for a large-scale saltwater reservoir beneath the icy crust of Saturn’s moon Enceladus. The data came from the spacecraft’s direct analysis of salt-rich ice grains close to the jets ejected from the moon. The study has been published in this week’s edition of the journal Nature.

Data from Cassini’s cosmic dust analyzer show the grains expelled from fissures, known as tiger stripes, are relatively small and usually low in salt far away from the moon. Closer to the moon’s surface, Cassini found that relatively large grains rich with sodium and potassium dominate the plumes. The salt-rich particles have an “ocean-like” composition and indicate that most, if not all, of the expelled ice and water vapor comes from the evaporation of liquid salt-water. When water freezes, the salt is squeezed out, leaving pure water ice behind.

Cassini’s ultraviolet imaging spectrograph also recently obtained complementary results that support the presence of a subsurface ocean. A team of Cassini researchers led by Candice Hansen of the Planetary Science Institute in Tucson, Arizona, measured gas shooting out of distinct jets originating in the moon’s south polar region at five to eight times the speed of sound, several times faster than previously measured. These observations of distinct jets, from a 2010 flyby, are consistent with results showing a difference in composition of ice grains close to the moon’s surface and those that made it out to the E ring, the outermost ring that gets its material primarily from Enceladean jets. If the plumes emanated from ice, they should have very little salt in them.

“There currently is no plausible way to produce a steady outflow of salt-rich grains from solid ice across all the tiger stripes other than salt water under Enceladus’s icy surface,” said Frank Postberg, a Cassini team scientist at the University of Heidelberg in Germany.

The data suggests a layer of water between the moon’s rocky core and its icy mantle, possibly as deep as about 50 miles (80 kilometers) beneath the surface. As this water washes against the rocks, it dissolves salt compounds and rises through fractures in the overlying ice to form reserves nearer the surface. If the outermost layer cracks open, the decrease in pressure from these reserves to space causes a plume to shoot out. Roughly 400 pounds (200 kilograms) of water vapor is lost every second in the plumes, with smaller amounts being lost as ice grains. The team calculates the water reserves must have large evaporating surfaces, or they would freeze easily and stop the plumes.

“We imagine that between the ice and the ice core there is an ocean of depth and this is somehow connected to the surface reservoir,” added Postberg.

The Cassini mission discovered Enceladus’ water-vapor and ice jets in 2005. In 2009, scientists working with the cosmic dust analyzer examined some sodium salts found in ice grains of Saturn’s E ring but the link to subsurface salt water was not definitive. The new paper analyzes three Enceladus flybys in 2008 and 2009 with the same instrument, focusing on the composition of freshly ejected plume grains. In 2008, Cassini discovered a high “density of volatile gases, water vapor, carbon dioxide and carbon monoxide, as well as organic materials, some 20 times denser than expected” in geysers erupting from the moon. The icy particles hit the detector target at speeds between 15,000 and 39,000 MPH (23,000 and 63,000 KPH), vaporizing instantly. Electrical fields inside the cosmic dust analyzer separated the various constituents of the impact cloud.

“Enceladus has got warmth, water and organic chemicals, some of the essential building blocks needed for life,” said Dennis Matson in 2008, Cassini project scientist at NASA’s Jet Propulsion Laboratory in Pasadena, California.

“This finding is a crucial new piece of evidence showing that environmental conditions favorable to the emergence of life can be sustained on icy bodies orbiting gas giant planets,” said Nicolas Altobelli, the European Space Agency’s project scientist for Cassini.

“If there is water in such an unexpected place, it leaves possibility for the rest of the universe,” said Postberg.

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Two British girls arrested for smuggling in Ghana

Thursday, July 12, 2007

Two 16-year-old British girls were arrested in Accra, Ghana earlier this month for apparently attempting to smuggle £300,000 worth of cocaine in laptop bags.

Yasemin Vatansever, of Cypriot descent and Yatunde Diya of Nigerian descent were arrested as they attempted to board a British Airways flight from the Kotoka International Airport on July 2, 2007. The arrest was by the Ghanaian Narcotic Control Board. They were alleged to be carrying 6.5 kg of drugs. They are currently in Ghana police custody and have been visited by British High Commission staff.

The girls who are both students from Islington, north London, had left home after informing their families they were making a school trip to France. They are expected to be charged with “possessing narcotic drugs and attempting to export drugs”, for which they could be jailed for up to ten years if found guilty.

The arrest is part of the Operation Westbridge project set up in November 2006 as a collaboration between the Ghanaian Narcotic Control Board and HM Revenue and Customs of the UK. It is to curb the influx of drugs into Europe and the UK through West Africa which is now being used as a transit point from South America. The project involves the provision of technical and operational expertise to the Ghanaian teams and training in the use of specialist scanning equipment. Ghana is the first country in Africa to introduce such equipment.

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