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Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

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India set to install panic buttons on buses to combat sexual assault

Friday, May 27, 2016

The Indian Government announced on Wednesday they will issue a notification to ensure all buses are fitted with panic buttons to prevent sex-related violence occurring on buses in India. The motion was introduced by Road Transport and Highways Minister Nitin Gadkari. Installation of the buttons is set to become mandatory on June 2.

Tests are under way on 20 buses running from Rajasthan to New Delhi. Buses are to have panic buttons, a GPS-enabled vehicle tracking device, and CCTV cameras. The new buttons are located at the front doors and when pressed, a police control room has the ability to view live footage recorded inside the bus.

Last month, the government announced that as of 2017, mobile phones can’t be sold in India without a panic button. With the press of a single key, the panic button alerts emergency services that assistance is required.

Since a fatal sexual assault three and a half years ago on a bus in New Delhi, accompanied by increased rates of sexual assault, the government has been pressured to help women avoid the dangers of sexual assault. The bus sexual assault three and a half years ago resulted in India-wide protests, and laws regarding sexual assault were overhauled.

According to India’s National Crime Records Bureau (NCRB), in 2014 New Delhi reported 1,813 rapes, more than any other Indian city. In more than 80% of rapes across India, the victim knew the rapist. In data from 2013, the rapists in 539 cases were parents, in 2,315 cases other relatives.

In 2012 the NCRB said the country had 24,923 reported rapes. However, this number grew over the following year, with 2013 seeing 33,707 reported.

In 2013, NCRB said New Delhi saw 1,636 rapes reported, with an Indian average of 92 women per day. The New Delhi cases alone account for more than four per day.

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Plane crashes into office block in Austin, Texas/suicide note

This is the online suicide letter authored by Andrew Stack, the man believed to be responsible for flying a light aircraft into a building in Austin, Texas. It was originally posted at Stack’s site, http://embeddedart.com/. The hosting company, T35, took the site offline per an FBI request. The note is reproduced here in its entirety.

If you’re reading this, you’re no doubt asking yourself, “Why did this have to happen?” The simple truth is that it is complicated and has been coming for a long time. The writing process, started many months ago, was intended to be therapy in the face of the looming realization that there isn’t enough therapy in the world that can fix what is really broken. Needless to say, this rant could fill volumes with example after example if I would let it. I find the process of writing it frustrating, tedious, and probably pointless… especially given my gross inability to gracefully articulate my thoughts in light of the storm raging in my head. Exactly what is therapeutic about that I’m not sure, but desperate times call for desperate measures.

We are all taught as children that without laws there would be no society, only anarchy. Sadly, starting at early ages we in this country have been brainwashed to believe that, in return for our dedication and service, our government stands for justice for all. We are further brainwashed to believe that there is freedom in this place, and that we should be ready to lay our lives down for the noble principals represented by its founding fathers. Remember? One of these was “no taxation without representation”. I have spent the total years of my adulthood unlearning that crap from only a few years of my childhood. These days anyone who really stands up for that principal is promptly labeled a “crackpot”, traitor and worse.

While very few working people would say they haven’t had their fair share of taxes (as can I), in my lifetime I can say with a great degree of certainty that there has never been a politician cast a vote on any matter with the likes of me or my interests in mind. Nor, for that matter, are they the least bit interested in me or anything I have to say.

Why is it that a handful of thugs and plunderers can commit unthinkable atrocities (and in the case of the GM executives, for scores of years) and when it’s time for their gravy train to crash under the weight of their gluttony and overwhelming stupidity, the force of the full federal government has no difficulty coming to their aid within days if not hours? Yet at the same time, the joke we call the American medical system, including the drug and insurance companies, are murdering tens of thousands of people a year and stealing from the corpses and victims they cripple, and this country’s leaders don’t see this as important as bailing out a few of their vile, rich cronies. Yet, the political “representatives” (thieves, liars, and self-serving scumbags is far more accurate) have endless time to sit around for year after year and debate the state of the “terrible health care problem”. It’s clear they see no crisis as long as the dead people don’t get in the way of their corporate profits rolling in.

And justice? You’ve got to be kidding!

How can any rational individual explain that white elephant conundrum in the middle of our tax system and, indeed, our entire legal system? Here we have a system that is, by far, too complicated for the brightest of the master scholars to understand. Yet, it mercilessly “holds accountable” its victims, claiming that they’re responsible for fully complying with laws not even the experts understand. The law “requires” a signature on the bottom of a tax filing; yet no one can say truthfully that they understand what they are signing; if that’s not “duress” than [sic] what is. If this is not the measure of a totalitarian regime, nothing is.

How did I get here?

My introduction to the real American nightmare starts back in the early ‘80s. Unfortunately after more than 16 years of school, somewhere along the line I picked up the absurd, pompous notion that I could read and understand plain English. Some friends introduced me to a group of people who were having ‘tax code’ readings and discussions. In particular, zeroed in on a section relating to the wonderful “exemptions” that make institutions like the vulgar, corrupt Catholic Church so incredibly wealthy. We carefully studied the law (with the help of some of the “best”, high-paid, experienced tax lawyers in the business), and then began to do exactly what the “big boys” were doing (except that we weren’t steeling [sic] from our congregation or lying to the government about our massive profits in the name of God). We took a great deal of care to make it all visible, following all of the rules, exactly the way the law said it was to be done.

The intent of this exercise and our efforts was to bring about a much-needed re-evaluation of the laws that allow the monsters of organized religion to make such a mockery of people who earn an honest living. However, this is where I learned that there are two “interpretations” for every law; one for the very rich, and one for the rest of us… Oh, and the monsters are the very ones making and enforcing the laws; the inquisition is still alive and well today in this country.

That little lesson in patriotism cost me $40,000+, 10 years of my life, and set my retirement plans back to 0. It made me realize for the first time that I live in a country with an ideology that is based on a total and complete lie. It also made me realize, not only how naive I had been, but also the incredible stupidity of the American public; that they buy, hook, line, and sinker, the crap about their “freedom”… and that they continue to do so with eyes closed in the face of overwhelming evidence and all that keeps happening in front of them.

Before even having to make a shaky recovery from the sting of the first lesson on what justice really means in this country (around 1984 after making my way through engineering school and still another five years of “paying my dues”), I felt I finally had to take a chance of launching my dream of becoming an independent engineer.

On the subjects of engineers and dreams of independence, I should digress somewhat to say that I’m sure that I inherited the fascination for creative problem solving from my father. I realized this at a very young age.

The significance of independence, however, came much later during my early years of college; at the age of 18 or 19 when I was living on my own as student in an apartment in Harrisburg, Pennsylvania. My neighbor was an elderly retired woman (80+ seemed ancient to me at that age) who was the widowed wife of a retired steel worker. Her husband had worked all his life in the steel mills of central Pennsylvania with promises from big business and the union that, for his 30 years of service, he would have a pension and medical care to look forward to in his retirement. Instead he was one of the thousands who got nothing because the incompetent mill management and corrupt union (not to mention the government) raided their pension funds and stole their retirement. All she had was social security to live on.

In retrospect, the situation was laughable because here I was living on peanut butter and bread (or Ritz crackers when I could afford to splurge) for months at a time. When I got to know this poor figure and heard her story I felt worse for her plight than for my own (I, after all, I thought I had everything to in front of me). I was genuinely appalled at one point, as we exchanged stories and commiserated with each other over our situations, when she in her grandmotherly fashion tried to convince me that I would be “healthier” eating cat food (like her) rather than trying to get all my substance from peanut butter and bread. I couldn’t quite go there, but the impression was made. I decided that I didn’t trust big business to take care of me, and that I would take responsibility for my own future and myself.

Return to the early ‘80s, and here I was off to a terrifying start as a ‘wet-behind-the-ears’ contract software engineer… and two years later, thanks to the fine backroom, midnight effort by the sleazy executives of Arthur Andersen (the very same folks who later brought us Enron and other such calamities) and an equally sleazy New York Senator (Patrick Moynihan), we saw the passage of 1986 tax reform act with its section 1706.

For you who are unfamiliar, here is the core text of the IRS Section 1706, defining the treatment of workers (such as contract engineers) for tax purposes. Visit this link for a conference committee report (http://www.synergistech.com/1706.shtml#ConferenceCommitteeReport) regarding the intended interpretation of Section 1706 and the relevant parts of Section 530, as amended. For information on how these laws affect technical services workers and their clients, read our discussion here (http://www.synergistech.com/ic-taxlaw.shtml).

SEC. 1706. TREATMENT OF CERTAIN TECHNICAL PERSONNEL.

(a) IN GENERAL – Section 530 of the Revenue Act of 1978 is amended by adding at the end thereof the following new subsection:

(d) EXCEPTION. – This section shall not apply in the case of an individual who pursuant to an arrangement between the taxpayer and another person, provides services for such other person as an engineer, designer, drafter, computer programmer, systems analyst, or other similarly skilled worker engaged in a similar line of work.

(b) EFFECTIVE DATE. – The amendment made by this section shall apply to remuneration paid and services rendered after December 31, 1986.

Note:

· “another person” is the client in the traditional job-shop relationship.

· “taxpayer” is the recruiter, broker, agency, or job shop.

· “individual”, “employee”, or “worker” is you.

Admittedly, you need to read the treatment to understand what it is saying but it’s not very complicated. The bottom line is that they may as well have put my name right in the text of section (d). Moreover, they could only have been more blunt if they would have came out and directly declared me a criminal and non-citizen slave. Twenty years later, I still can’t believe my eyes.

During 1987, I spent close to $5000 of my ‘pocket change’, and at least 1000 hours of my time writing, printing, and mailing to any senator, congressman, governor, or slug that might listen; none did, and they universally treated me as if I was wasting their time. I spent countless hours on the L.A. freeways driving to meetings and any and all of the disorganized professional groups who were attempting to mount a campaign against this atrocity. This, only to discover that our efforts were being easily derailed by a few moles from the brokers who were just beginning to enjoy the windfall from the new declaration of their “freedom”. Oh, and don’t forget, for all of the time I was spending on this, I was loosing income that I couldn’t bill clients.

After months of struggling it had clearly gotten to be a futile exercise. The best we could get for all of our trouble is a pronouncement from an IRS mouthpiece that they weren’t going to enforce that provision (read harass engineers and scientists). This immediately proved to be a lie, and the mere existence of the regulation began to have its impact on my bottom line; this, of course, was the intended effect.

Again, rewind my retirement plans back to 0 and shift them into idle. If I had any sense, I clearly should have left abandoned engineering and never looked back.

Instead I got busy working 100-hour workweeks. Then came the L.A. depression of the early 1990s. Our leaders decided that they didn’t need the all of those extra Air Force bases they had in Southern California, so they were closed; just like that. The result was economic devastation in the region that rivaled the widely publicized Texas S&L fiasco. However, because the government caused it, no one gave a shit about all of the young families who lost their homes or street after street of boarded up houses abandoned to the wealthy loan companies who received government funds to “shore up” their windfall. Again, I lost my retirement.

Years later, after weathering a divorce and the constant struggle trying to build some momentum with my business, I find myself once again beginning to finally pick up some speed. Then came the .COM bust and the 911 nightmare. Our leaders decided that all aircraft were grounded for what seemed like an eternity; and long after that, ‘special’ facilities like San Francisco were on security alert for months. This made access to my customers prohibitively expensive. Ironically, after what they had done the Government came to the aid of the airlines with billions of our tax dollars … as usual they left me to rot and die while they bailed out their rich, incompetent cronies WITH MY MONEY! After these events, there went my business but not quite yet all of my retirement and savings.

By this time, I’m thinking that it might be good for a change. Bye to California, I’ll try Austin for a while. So I moved, only to find out that this is a place with a highly inflated sense of self-importance and where damn little real engineering work is done. I’ve never experienced such a hard time finding work. The rates are 1/3 of what I was earning before the crash, because pay rates here are fixed by the three or four large companies in the area who are in collusion to drive down prices and wages… and this happens because the justice department is all on the take and doesn’t give a fuck about serving anyone or anything but themselves and their rich buddies.

To survive, I was forced to cannibalize my savings and retirement, the last of which was a small IRA. This came in a year with mammoth expenses and not a single dollar of income. I filed no return that year thinking that because I didn’t have any income there was no need. The sleazy government decided that they disagreed. But they didn’t notify me in time for me to launch a legal objection so when I attempted to get a protest filed with the court I was told I was no longer entitled to due process because the time to file ran out. Bend over for another $10,000 helping of justice.

So now we come to the present. After my experience with the CPA world, following the business crash I swore that I’d never enter another accountant’s office again. But here I am with a new marriage and a boatload of undocumented income, not to mention an expensive new business asset, a piano, which I had no idea how to handle. After considerable thought I decided that it would be irresponsible NOT to get professional help; a very big mistake.

When we received the forms back I was very optimistic that they were in order. I had taken all of the years information to Bill Ross, and he came back with results very similar to what I was expecting. Except that he had neglected to include the contents of Sheryl’s unreported income; $12,700 worth of it. To make matters worse, Ross knew all along this was missing and I didn’t have a clue until he pointed it out in the middle of the audit. By that time it had become brutally evident that he was representing himself and not me.

This left me stuck in the middle of this disaster trying to defend transactions that have no relationship to anything tax-related (at least the tax-related transactions were poorly documented). Things I never knew anything about and things my wife had no clue would ever matter to anyone. The end result is… well, just look around.

I remember reading about the stock market crash before the “great” depression and how there were wealthy bankers and businessmen jumping out of windows when they realized they screwed up and lost everything. Isn’t it ironic how far we’ve come in 60 years in this country that they now know how to fix that little economic problem; they just steal from the middle class (who doesn’t have any say in it, elections are a joke) to cover their asses and it’s “business-as-usual”. Now when the wealthy fuck up, the poor get to die for the mistakes… isn’t that a clever, tidy solution.

As government agencies go, the FAA is often justifiably referred to as a tombstone agency, though they are hardly alone. The recent presidential puppet GW Bush and his cronies in their eight years certainly reinforced for all of us that this criticism rings equally true for all of the government. Nothing changes unless there is a body count (unless it is in the interest of the wealthy sows at the government trough). In a government full of hypocrites from top to bottom, life is as cheap as their lies and their self-serving laws.

I know I’m hardly the first one to decide I have had all I can stand. It has always been a myth that people have stopped dying for their freedom in this country, and it isn’t limited to the blacks, and poor immigrants. I know there have been countless before me and there are sure to be as many after. But I also know that by not adding my body to the count, I insure nothing will change. I choose to not keep looking over my shoulder at “big brother” while he strips my carcass, I choose not to ignore what is going on all around me, I choose not to pretend that business as usual won’t continue; I have just had enough.

I can only hope that the numbers quickly get too big to be white washed and ignored that the American zombies wake up and revolt; it will take nothing less. I would only hope that by striking a nerve that stimulates the inevitable double standard, knee-jerk government reaction that results in more stupid draconian restrictions people wake up and begin to see the pompous political thugs and their mindless minions for what they are. Sadly, though I spent my entire life trying to believe it wasn’t so, but violence not only is the answer, it is the only answer. The cruel joke is that the really big chunks of shit at the top have known this all along and have been laughing, at and using this awareness against, fools like me all along.

I saw it written once that the definition of insanity is repeating the same process over and over and expecting the outcome to suddenly be different. I am finally ready to stop this insanity. Well, Mr. Big Brother IRS man, let’s try something different; take my pound of flesh and sleep well.

The communist creed: From each according to his ability, to each according to his need.

The capitalist creed: From each according to his gullibility, to each according to his greed.

Joe Stack (1956-2010)

02/18/2010

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Warehouse For Sale Florida, Property Management Jacksonville From Flagler

Warehouse For Sale Florida, Property Management Jacksonville From Flagler

by

jackauthors

Flagler is known for creating world-class commercial and industrial workplaces in which any business can thrive. From Class-A business parks and corporate plazas to distribution/warehouse, office/showroom, rail-served and build-to-suit, they offer endless opportunities. Their award-winning, innovative projects are well located in strategic markets throughout Florida and while the project types vary in size, scope and purpose, they are of the highest quality and designed and built for long-term success.

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Warehouse is a commercial building for storage of goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial areas of cities and towns. They usually have loading docks to load and unload goods from trucks. Sometimes warehouses load and unload goods directly from railways, airports, or seaports. They often have cranes and forklifts for moving goods, which are usually placed on ISO standard pallets loaded into pallet racks. Finding warehouse space has never been easier. The Warehouse for Sale Florida type is designed to store goods and materials, as well as to allow for the regular circulation of occupants, vehicles, and machinery that are typically associated with the handling of these goods and materials. Essential to this space type is the capacity to accommodate vertical storage, space for vehicle material movement, and anticipated high floor loads. A wide range of storage alternatives, picking alternatives, material handling equipment and software exist to meet the physical and operational requirements of a warehouse space type, and proper integration of these features is essential. Every warehouse has a measurable capacity, typically measured either in square feet, cubic feet, or their metric equivalents. Warehouse space types are often designed with higher bays to take advantage of vertical storage. Utilization of space is maximized while providing adequate circulation paths for personnel and material handling equipment such as forklift trucks. Property management is the operation of commercial, industrial and/or residential real estate. This is much akin to the role of management in any business. Property Management Jacksonville

helps in the management of personal property, equipment, tooling and physical capital assets that are acquired and used to build, repair and maintain end item deliverables. Property Management involves the processes, systems and manpower required to manage the life cycle of all acquired property as defined above including Acquisition, Control, Accountability, Maintenance, Utilization, and disposition including managing the accounts and finances of the real estate properties, and participating in or initiating litigation with tenants, contractors and insurance agencies.

Flagler is known for creating world-class commercial and industrial workplaces in which any business can thrive. The

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Minneapolis I-35W bridge spans Mississippi River

Monday, July 7, 2008

The United States bridge that collapsed almost a year ago, spanning the Mississippi River in Minneapolis, Minnesota, is close to being reconstructed. The final sections of the northbound lanes of the new Interstate 35W St. Anthony Falls Bridge in Minneapolis, Minnesota were put in place on July 5. The final segment was raised with a barge-mounted crane from the Mississippi River below. A temporary bridge now connects the two segments.

The remaining seven-foot gap will be closed in several days with concrete which is poured in place. The segments for the southbound lanes will now be raised and connected. The segments were cast in a work area which was on the 35W roadbed and were then moved to Bohemian Flats, near the University of Minnesota West Bank campus. A crane places each segment on a barge for delivery upstream to the bridge site.

The bridge may be completed as early as September, well ahead of the scheduled opening date of December 24th.

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Interview: Danny O’Brien of the Electronic Frontier Foundation

Tuesday, January 24, 2006

January’s second Interview of the Month was with Danny O’Brien of the Electronic Frontier Foundation (EFF) on 23 January in IRC.

The EFF is coming off a series of high-profile successes in their campaigns to educate the public, press, and policy makers regarding online rights in a digital world, and defending those rights in the legislature and the courtroom. Their settlement with Sony/BMG, the amazingly confused MGM v Grokster decision by the Supreme Court of the United States, and the disturbing cases surrounding Diebold have earned the advocacy organization considerable attention.

When asked if the EFF would be interested in a live interview in IRC by Wikinews, the answer was a nearly immediate yes, but just a little after Ricardo Lobo. With two such interesting interview candidates agreeing so quickly, it was hard to say no to either so schedules were juggled to have both. By chance, the timing worked out to have the EFF interview the day before the U.S. Senate schedule hearings concerning the Broadcast flag rule of the FCC, a form of digital rights management which the recording and movie industries have been lobbying hard for – and the EFF has been lobbying hard to prevent.

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Discount Designer Handbags Without The High Price

By Tori A Hewitt

Women love designer handbags and women love bargains. Put together these two things, and you get the discount designer handbag. Many times, women who love the appearance and quality associated with designer handbags dont want to pay retail prices. The great news is that they may not have to. There are many different places where a savvy shopper can find a discount designer handbag.

There are several online retailers who offer a fabulous selection of genuine designer handbags at discounted prices. Brands Boutique is one such retailer. Brands Boutique boasts of a sizable inventory and wide selection of discount designer handbags, as well as many other types of discounted designer merchandise.

Those who shop with Brands Boutique can enjoy deep discounts on a wide variety of popular, high-end designers merchandise. The wide selection of designer merchandise available from Brands Boutique includes a wide selection of handbags designed by Hermes, Dolce & Gabbana, Dior, Diesel, Chloe, Chanel, Burberry, Balenciaga, Armani and many others. In addition to great deals on discount designer handbags, bargain hunters may also discover discounts on famous designer apparel and other accessories at Brands Boutique.

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At Brands Boutique, bargain hunters have found excellent discount prices on classic handbags including the Gucci vintage aqua blue Jackie O shoulder bag — the coveted red Birkin bag. Discount prices are also available on some of the more trendy designer handbags such as the Christian Dior denim handbag, the G Star recycled paper tote bag and the Dries van Noten distressed leather shoulder bag.

Another excellent online retailer specializing in discount designer handbags is Handbag Crew. While you arent likely to find designer clothing at the Handbag Crew website, you will find an amazing selection of high-end discount designer handbags. This retailer specializes in the most sought-after designers such as Prada, Marc Jacobs, Fendi and others.

If you dont find the discount designer handbag of your dreams at the first online retailer you investigate, keep looking. There are many online retailers that offer a wide array of designer handbags at excellent discount prices. Remember that bargain hunting takes time and sometimes requires strategy. That is why it is called hunting! Make sure to purchase your discount designer handbag from a retailer that certifies the authenticity of your purchase and offers deeply discount pricing. There is nothing more satisfying than finding a great deal on the perfect designer handbag to complete your wardrobe.

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Simple animals could live in Martian brines: Wikinews interviews planetary scientist Vlada Stamenkovi?

Wednesday, January 9, 2019

Planetary scientist Vlada Stamenkovi? of the NASA Jet Propulsion Laboratory and colleagues have developed a new chemical model of how oxygen dissolves in Martian conditions, which raises the possibility of oxygen-rich brines; enough, the work suggests, to support simple animals such as sponges. The model was published in Nature on October 22. Wikinews caught up with him in an email interview to find out more about his team’s research and their plans for the future.

The atmosphere of Mars is far too thin for humans to breathe or for lungs like ours to extract any oxygen at all. It has on average only around 0.6% of the pressure of Earth’s atmosphere, and this is mainly carbon dioxide; only 0.145% of the thin Martian atmosphere is oxygen. The new model indicated these minute traces of oxygen should be able to enter salty seeps of water on or near the planet’s surface at levels high enough to support life forms comparable to Earth’s microbes, possibly even simple sponges. Some life forms can survive without oxygen, but oxygen permits more energy-intensive metabolism. Almost all complex multicellular life on Earth depends on oxygen.

“We were absolutely flabbergasted […] I went back to recalculate everything like five different times to make sure it’s a real thing,” Stamenkovi? told National Geographic.

“Our work is calling for a complete revision for how we think about the potential for life on Mars, and the work oxygen can do,” he told Scientific American, “implying that if life ever existed on Mars it might have been breathing oxygen”.

Stamenkovi? et al cite research from 2014 showing some simple sponges can survive with only 0.002 moles of oxygen per cubic meter (0.064 mg per liter). Some microbes that need oxygen can survive with as little as a millionth of a mole per cubic meter (0.000032 mg per liter). In their model, they found there can be enough oxygen for microbes throughout Mars, and enough for simple sponges in oases near the poles.

In 2014, also suggesting multicellular life could exist on Mars, de Vera et al, using the facilities at the German Aerospace Center (DLR), studied some lichens, including Pleopsidium chlorophanum, which can grow high up in Antarctic mountain ranges. They showed those lichens can also survive and even grow in Mars simulation chambers. The lichens can do this because their algal component is able to produce the oxygen needed by the fungal component. Stamenkovi? et al’s research provides a way for oxygen to get into the Martian brines without algae or photosynthesis.

Stamenkovi? et al found oxygen levels throughout Mars would be high enough for the least demanding aerobic (oxygen-using) microbes, for all the brines they considered, and all the methods of calculation. They published a detailed map[3] of the distributions of solubility for calcium perchlorates for their more optimistic calculations, which they reckoned were closer to the true case, with and without supercooling. The lowest concentrations were shown in the tropical southern uplands. Brine in regions poleward of about 67.5° to the north and about 72.5° to the south could have oxygen concentrations high enough for simple sponges. Closer to the poles, concentrations could go higher, approaching levels typical of sea water on Earth, 0.2 moles per cubic meter (6.4 mg per liter), for calcium perchlorates. On Earth, worms and clams that live in the muddy sea beds require 1 mg per liter, bottom feeders such as crabs and oysters 3 mg per liter, and spawning migratory fish 6 mg per liter, all within 0.2 moles per cubic meter, 6.4 mg per liter.

((Wikinews)) Does your paper’s value of up to 0.2 moles of oxygen per cubic meter, the same as Earth’s sea water, mean that there could potentially be life on Mars as active as our sea worms or even fish?
Stamenkovi?: Mars is such a different place than the Earth and we still need to do so much more work before we can even start to speculate.

Stamenkovi? et al studied magnesium and calcium perchlorates, common on Mars. They found the highest oxygen concentrations occur when the water is colder, which happens most in polar regions.

((WN)) The temperatures for the highest levels of oxygen are really low, -133 °C, so, is the idea that this oxygen would be retained when the brines warm up to more habitable temperatures during the day or seasonally? Or would the oxygen be lost as it warms up? Or — is the idea that it has to be some exotic biochemistry that works only at ultra low temperatures like Dirk Schulze-Makuch’s life based on hydrogen peroxide and perchlorates internal to the cells as antifreeze?
Stamenkovi?: The options are both: first, cool oxygen-rich environments do not need to be habitats. They could be reservoirs packed with a necessary nutrient that can be accessed from a deeper and warmer region. Second, the major reason for limiting life at low temperature is ice nucleation, which would not occur in the type of brines that we study.

Stamenkovi? et al’s paper is theoretical and is based on a simplified general circulation model of the Mars atmosphere — it ignores distinctions of seasons and the day / night cycle. Stamenkovi?’s team combined it with a chemical model of how oxygen would dissolve in the brines and used this to predict oxygen levels in such brines at various locations on Mars.

When asked about plans for a future model that might include seasonal timescales, Stamenkovi? told Wikinews, “Yes, we are now exploring the kinetics part and want to see what happens on shorter timescales.”

Stamenkovi? et al’s model also takes account of the tilt of the Mars axis, which varies much more than Earth’s does.

Wikinews asked Stamenkovi? if he had any ideas about whether and how sponges could survive through times when the tilt was higher and less oxygen would be available:

((WN)) I notice from your figure[4] that there is enough oxygen for sponges only at tilts of about 45 degrees or less. Do you have any thoughts about how sponges could survive periods of time in the distant past when the Mars axial tilt exceeds 45 degrees, for instance, might there be subsurface oxygen-rich oases in caves that recolonize the surface? Also what is the exact figure for the tilt at which oxygen levels sufficient for sponges become possible? (It looks like about 45 degrees from the figure but the paper doesn’t seem to give a figure for this.)
Stamenkovi?: 45 deg is approx. the correct degree. We were also tempted to speculate about this temporal driver but realized that we still know so little about the potential for life on Mars/principles of life that anything related to this question would be pure speculation, unfortunately.
((WN)) How quickly would the oxygen get into the brines — did you investigate the timescale?
Stamenkovi?: No, we did not yet study the dynamics. We first needed to show that the potential is there. We are now studying the timescales and processes.
((WN)) Could the brines that Nilton Renno and his teams simulated, forming on salt/ice interfaces within minutes in Mars simulation conditions, get oxygenated in the process of formation? If not, how long would it take for them to get oxygenated to levels sufficient for aerobic microbes? For instance could the Phoenix leg droplets have taken up enough oxygen for aerobic respiration by microbes?
Stamenkovi?: Just like the answer above. Dynamics is still to be explored. (But this is a really good question ?).

Wikinews also asked Stamenkovi? how their research is linked to the recent discovery of possible large subglacial lake below the Martian South Pole found through radar mapping.

((WN)) Some news stories coupled your research with the subglacial lakes announcement earlier this year. Could the oxygen get through ice into layers of brines such as the possible subglacial lakes at a depth of 1.5 km?
Stamenkovi?: There are other ways to create oxygen. Radiolysis of water molecules into hydrogen and oxygen can liberate oxygen in the deep and that O2 could be dissolved in deep groundwater. The radiolytic power for this would come from radionuclides naturally contained in rocks, something we observe in diverse regions on Earth.
((WN)) And I’d also like to know about your experiment you want to send to Mars to help with the search for these oxygenated brines.
Stamenkovi?: We are now developing at “NASA/JPL-California Institute of Technology” a small tool, called TH2OR (Transmissive H2O Reconnaissance) that might one day fly with a yet-to-be-determined mission. It will use low frequency sounding techniques, capable of detecting groundwater at depths down to ideally a few km under the Martian surface, thanks to the high electric conductivity of only slightly salty water and Faraday’s law of induction. Most likely, such a small and affordable instrument could be placed stationary on the planet’s surface or be carried passively or actively on mobile surface assets; TH2OR might be also used in combination with existing orbiting assets to increase its sounding depth. Next to determining the depth of groundwater, we should also be able to estimate its salinity and indirectly its potential chemistry, which is critical information for astrobiology and ISRU (in situ resource utilization).
((WN)) Does your TH2OR use TDEM like the Mars 94 mission — and will it use natural ULF sources such as solar wind, diurnal variations in ionosphere heating and lightning?
Stamenkovi?: The physical principle it uses is the same and this has been used for groundwater detection on the Earth for many decades; it’s Faraday’s law of induction in media that are electrically conducting (as slightly saline water is).
Stamenkovi?: However, we will focus on creating our own signal as we do not know whether the EM fields needed for such measurements exist on Mars. However, we will also account for the possibility of already existing fields.
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Fire hits Egyptian national theatre

Sunday, September 28, 2008

A fire on Saturday destroyed the main hall of the Egyptian National Theatre in Cairo. Six people have been injured including three firefighters. No one was in the theatre at the time as it was closed for the weekend.

Egyptian state culture minister Faruq Hosni, said “The fire broke out in the main hall of the theatre. It was probably caused by an electrical short circuit.”

Ataba Square was filled with thick white smoke just after sunset as a total of 22 fire engines responded. Egyptian riot police were also deployed to keep crowds of people back while the firefighters attempted to extinguish the blaze.

A civil defence officer described the fire as being almost contained, following a brief burst of high winds which blew the flames towards neighbouring shops and other buildings. The three firefighters were admitted to hospital suffering from the effects of smoke inhalation.

Brig. Gen. Nasr Zakaria, a senior officer of the Civil Defence Service, later confirmed Minister Hosni’s earlier statement, telling MENA (Middle East News Agency) that an electrical short had indeed caused the fire, by triggering an explosion in the theatres air conditioning system.

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