Benefits Of Pinterest Clone Sites In Marketing

Benefits of Pinterest Clone Sites in Marketing

by

niccolas smith

Ever since it was launched in March 2010, Pinterest has been growing in stature on a regular basis. Pinterest is a social publishing and networking site. Photos play a major part in the huge popularity of this site. Each person who joins pinterest will have a theme board.

The user can pin items on the board that he or she finds interesting. Such items can be obtained from anywhere in the World Wide Web. All pined items will be represented on the theme board as images. Thus every theme board will be full of random images and items that are of interest to the respective user. In addition to web content, users can loan content on their computers on the board as well.

Visual appeal has played a significant role in boosting the popularity of this social networking site. There are several categories on this site. Users can use these categories to search for and follow other users. Women account for 83 percent of the total American users of this site. Pinterest currently holds the record for being the quickest site to achieve 10 million unique visitors in a month. Being a social networking site, pinterest has generated a lot of interest among social media marketers. By viewing the theme board, one can identify the interests and needs of the user.

Additionally, the category may be used to identify users who have common interests. Using this information, marketers can get an idea about the latest trending products and invest accordingly. Furthermore, if a particular product or category is not generating much interest, it would not be a good marketing strategy to invest in that sector.

Due to the huge popularity of this site, there are several pinterest clone sites available today. Such clone sites copy the functionality, style and design elements of the original site, making it very difficult to differentiate them from pinterest. The huge number of pinterest clone sites is a testament to the popularity and success of the original site.

Being relatively new, a lot of businesses are yet to realize the potential of Pinterest as a powerful marketing tool. A successful social networking campaign requires a lot of time and effort. There are several social networking sites that facilitate marketing. Each has its own advantages and disadvantages. Individual preferences and requirements have to be taken into consideration before choosing a social media for marketing purposes. The popularity of pinterest and pinterest clone sites are steadily increasing. As such, using them for marketing would be a very wise move for any business.

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